In one of my classes at the University of Southern California, I had to show how Target allows a person to “live large” on a Target budget.

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The billboard and bus stop advertisements play with each medium’s unique creative possibilities and utilizes Target’s immense brand recognition to showcase how shopping at Target enables you to live large and fancy.


Target’s Instagram channel is well-known for youthful and meme-heavy communication. These four examples incorporate the campaign’s “Live Large. Pay Little” idea by showing the diversity of Target’s inexpensive and often surprising inventory.


4 Target Hacks for Living Large While Paying Little

If you’re a Target lover, you know the thrill of finding fancy and affordable items to fill up your red shopping cart. With Target you always pay little for great products – but did you know that there are ways to save even more while shopping with us? Here are four Target hacks that will help you live larger than ever before!

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🎯 Join Target Circle

Target Circle is like having a free VIP pass to personalized tips, exclusive discounts and many many perks. You can earn cashback, access special offers, and receive a birthday discount. Plus, you can feel good knowing that a nonprofit of your choice will receive a donation from Target with every purchase. A truly powerful tool for living large on a budget.

🚨 Roll out the red carpet

If you’re a Target addict, it’s time to commit to the RedCard. This credit or debit card is like a match made in shopping heaven: It offers 5% off every purchase, free shipping on most items and an extra 30 days for returns. Plus, RedCard holders get access to even more exclusive deals and promotions.

👀 Look out for seasonal steals

Target has sales throughout the year to clear out seasonal items. This is the perfect time to stock up on clothing, home decor, and other items at deeply discounted prices. Keep an eye out for clearance stickers and markdowns to score big savings for big shopping sprees.

💸 Don’t be afraid to price match

Target offers price matching for identical items from competitors: Show proof like a screenshot of the lower price, and you will save money. This is a savvy way to ensure you’re getting the best deal possible (and a great way to never go somewhere else again).

So there you have it: These four Target hacks will help you become the ultimate savvy shopper.

Save big, live large, spend little and have fun! 🎯

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